Branding is not limited to a company logo. It is about a complete language creation that keeps your voice’s tone even with the absence of your logo.

This is what makes Typography inevitable. By connecting a company’s web presence to its publications and its social media content to its graphics, Typograpghy gives the brand recognition and personality.

Consistent font usage allows your company to brand all your touchpoints correctly, making any document and ephemeral communication – even a quickly printed office memo – part of a distinctive vision and design experience.

While only big-sized companies may afford the high cost of a custom typeface created from scratch, typeface customizations are possible for medium-sized businesses and designers who want to give their clients a unique visual asset.